Backlinks are an essential part of SEO, but it can be challenging to find the best backlink analysis tools for your needs. Fortunately, there are plenty of options available when it comes to finding out what your competitors are doing and which pages have earned the most links from other websites. In this post we'll look at 10+ backlink analysis tools that you should use in 2023:
Best Backlink SEO Tools in 2023 | Tips
 |
| Best Backlink SEO Tools in 2023 | Tips |
Best Backlink SEO Tools in 2023 | Tips
Ahrefs
Ahrefs is a powerful backlink analysis tool that provides a lot of information about the links to your website. It is also a paid tool, but you can try it for free with a 14-day trial.
The features of Ahrefs include:
Backlink analysis by domain or URL
Analysis by anchor text and keyword density (how many times each anchor text appears in relation to overall content length)
Advanced filters like “Safe Links” and “Domain Difficulty” that show only high quality links from trusted websites
Majestic
Majestic is one of the oldest backlink analysis tools, and it's also one of the most accurate. It has a lot of data and can tell you which sites have links to your site, how many links they have, whether they're relevant or not, as well as where they come from (i.e., if you're linking to another site).
If you use Majestic regularly, then this tool will save you time because it will give insight into what works best for your SEO campaign and help narrow down which keywords should be prioritized for optimization purposes based on their importance in terms of traffic generation and conversion rate increase.
Moz's Open Site Explorer
Moz's Open Site Explorer is a free tool that helps you discover backlinks to your website. It provides you with a list of all the pages on the web that link to your site, along with their PageRank, anchor text, and more.
If you're just starting out in SEO and want an overview of how many links are pointing at your site or have some questions about what makes up good quality links, this tool will give you insight into how well-linked your content is by showing which keywords are being used as anchors or subdomains in these links.
SEMrush
SEMrush is a powerful tool for analyzing your competitors' organic search traffic and backlinks. It's one of the best SEO tools out there, but it does have a few limitations. If you don't need to see the exact number of keywords or keywords in your competitors' content, then SEMrush may not be for you. You can use SEMrush to analyze your own website’s performance but not other sites unless they pay for an add-on called Site Explorer Pro (which costs $49 per month).
The free version of SEMrush gives users access to 15 different tools: Backlink Gap Report; Competitor Analysis Toolkit; Keyword Analyzer; Keyword Planner Toolkit; Site Audit Toolkit 1 & 2 - Organic Traffic Analysis & Social Media Monitoring Toolsets 1 & 2 - Website Audits (formerly known as Link Popularity Report). In addition, there are some additional paid plans that give access to additional reports: Competitive Intelligence Report (a competitor analysis report), Domain Research Service with monthly fee starting at $99/monthly : sample after use | www.findpk.com
BuzzStream
BuzzStream is a tool that allows you to measure the growth of your online brand by tracking social media mentions, shares and comments. It allows you to see how influential your content is in the eyes of consumers, which can help you determine where to focus next if it isn't performing well on other platforms like YouTube or Instagram.
BuzzStream has several features that make it stand out from competitors:
It comes with an analytics dashboard with real-time data so you can see what's working now (and what isn't). This includes things like likes, shares and comments from each platform—and even how long they've been active since their creation date.
You can also create custom reports based off user behavior by creating filters for keywords or hashtags related specifically towards your niche market niche market area
Link Prospector by Citation Labs
Link Prospector is a link prospecting tool that lets you find relevant websites to get links from, as well as people to reach out to for links. You can use this in combination with other tools like Ahrefs or SEMrush to find web pages that are linking back to your competitors' sites.
Google Search Console
Google Search Console is a free tool provided by Google. It shows you the number of backlinks on your website, broken links and even which keywords are bringing traffic to your site.
Google Search Console provides data such as:
Backlink count (total and organic)
Domain authority (DA) estimate
Keyword reports showing how many times that particular keyword was searched for in Google's search results over time
Cognitive SEO
Cognitive SEO is a type of SEO that focuses on human behavior. It's based on the idea that people make decisions based on their perception and experience, instead of just what they see.
Cognitive SEO tools use machine learning technology to analyze your site's content and provide recommendations for improving it. The tool can identify keywords that you're using in your content, understand when they are used correctly (or not), and show you how to improve those pages so that they generate more links from other sites with similar topics.
The best part? You don't have to write any additional copy or create new images—the tool does this all for you!
Link Research Tools (LRT)
This is a tool that helps you find broken links and orphaned content on your site. This is especially useful if you want to know what it would take for someone else to link back to the pages on your site. The software also has an overview of all new backlinks, which can be useful if you want an idea of how many links have been added since last month or last week.
There are 10+ backlink analysis tools that you should use in 2023.
MozBar – This is a free tool from Moz, which provides an easy way to check your site's link profile. You can also see how many links you have on other sites, as well as the anchor text of those links (what does the link say about your site?).
Ahrefs Site Explorer – This tool gives you information about all of the pages on your website and where they rank for specific keywords in Google Search Console (GSC). It also shows what content drives traffic back to your site by providing insights into organic search results.
SEMRush – This offers real-time keyword research using live data from Google AdWords campaigns across thousands of domains worldwide; identifies related terms with high search volume; finds opportunities for increasing ad spend through PPC bidding strategies; lists ad copy opportunities based on creative combinations across multiple devices like mobile phones/tablets etc.; helps identify top performing right now keywords based on global trends like popularity levels among users who type them into search engines when looking for something new online today!
Conclusion
The future is here, and it's going to be a big one. With the advancements in technology and the changing landscape of SEO, 2023 will be an exciting year for online marketers. There are 10+ backlink analysis tools that you should use in 2023. We’re expecting more from these tools as time goes on; some have already released updates that will help make your job easier or even make it 10x easier! But if there’s anything I can say about this list is that they are all amazing tools which any person would benefit from using when building their website's backlink profile.
Tags:
Ask us
