9 Easy Link Building Strategies (That Anyone Can Use)
Link building is a crucial aspect of search engine optimization (SEO). It involves getting other websites to link to your website, which can boost your website's search engine rankings and drive traffic to your site. However, link building can be challenging for beginners. In this article, we will explore nine easy link building strategies that anyone can use to improve their website's SEO.
![]() |
9 Easy Link Building Strategies |
Table of Contents
- Introduction
- Guest Blogging
- Broken Link Building
- Infographics
- Link Reclamation
- Skyscraper Technique
- Resource Link Building
- HARO (Help A Reporter Out)
- Social Media Promotion
- Conclusion
- FAQs
1. Introduction
Link building is an important aspect of SEO, and it can be a challenging task for beginners. However, it doesn't have to be complicated. With the right strategies, anyone can build links to their website and improve their SEO. In this article, we will explore nine easy link building strategies that anyone can use.
2. Guest Blogging
Guest blogging involves writing articles for other websites in exchange for a link back to your website. This strategy can be an effective way to build links and drive traffic to your site. To get started with guest blogging, you can search for websites in your niche that accept guest posts. Once you find a suitable website, pitch your article idea to the editor and include a link back to your website in your author bio.
3. Broken Link Building
Broken link building involves finding broken links on other websites and replacing them with links to your own content. This strategy can be effective because it provides value to the website owner by helping them fix broken links while also building links to your own website. To get started with broken link building, you can use tools like Check My Links or Broken Link Checker to find broken links on other websites. Then, reach out to the website owner and suggest replacing the broken link with a link to your content.
4. Infographics
Infographics are a visual way to present information, and they can be an effective link building strategy. To use this strategy, create an informative infographic and include an embed code on your website that other websites can use to embed the infographic on their site. When other websites embed your infographic, they will include a link back to your website.
5. Link Reclamation
Link reclamation involves finding mentions of your brand or website on other websites that do not include a link back to your site and reaching out to the website owner to ask for a link. To get started with link reclamation, you can use tools like Ahrefs or Google Alerts to find mentions of your brand or website. Then, reach out to the website owner and ask for a link back to your site.
6. Skyscraper Technique
The skyscraper technique involves finding high-performing content in your niche and creating better content on the same topic. Then, you can reach out to websites that linked to the original content and suggest that they link to your improved content instead. To use this strategy, you can use tools like Ahrefs or BuzzSumo to find high-performing content in your niche.
7. Resource Link Building
Resource link building involves creating a valuable resource, such as a comprehensive guide or list of resources, and reaching out to websites in your niche to ask for a link to your resource. To use this strategy, you can create a valuable resource on your website and reach out to websites in your niche that may find the resource helpful.
8. HARO (Help A Reporter Out)
HARO is a service that connects journalists with sources for their stories.
As a website owner, you can sign up for HARO and respond to relevant queries with helpful information and insights. If a journalist uses your response in their article, they will often include a link back to your website.
9. Social Media Promotion
Social media can be a powerful tool for link building. By sharing your content on social media, you can reach a wider audience and encourage others to link to your content. To use this strategy effectively, you can share your content on social media platforms like Twitter, Facebook, and LinkedIn. You can also use social media to connect with influencers and other website owners in your niche.
10. Conclusion
Link building is an important aspect of SEO, but it doesn't have to be complicated. By using these nine easy link building strategies, anyone can improve their website's SEO and drive traffic to their site. Whether you are a beginner or an experienced website owner, these strategies can help you build high-quality links and improve your search engine rankings.
11. FAQs
Why is link building important for SEO?
Link building is important for SEO because it can help boost your website's search engine rankings and drive traffic to your site. When other websites link to your site, it signals to search engines that your content is valuable and relevant.
How can I find websites that accept guest posts?
You can find websites that accept guest posts by using Google search queries like "write for us" or "guest post" along with your niche or industry.
How can I create an effective infographic?
To create an effective infographic, you should choose a topic that is relevant to your audience, use simple and clear visuals, and include data and statistics to support your points.
What is the best way to reach out to website owners for link building?
The best way to reach out to website owners for link building is to personalize your outreach and offer value to them. Show them how linking to your content can benefit their audience and provide value to their website.
Can I buy links to improve my SEO?
No, buying links to improve your SEO is considered a black hat SEO tactic and can result in penalties from search engines. It's important to focus on building high-quality, organic links to your site.
Why is link building important for SEO?
Link building is important for SEO because it can help boost your website's search engine rankings and drive traffic to your site. When other websites link to your site, it signals to search engines that your content is valuable and relevant.
How can I find websites that accept guest posts?
You can find websites that accept guest posts by using Google search queries like "write for us" or "guest post" along with your niche or industry.
How can I create an effective infographic?
To create an effective infographic, you should choose a topic that is relevant to your audience, use simple and clear visuals, and include data and statistics to support your points.
What is the best way to reach out to website owners for link building?
The best way to reach out to website owners for link building is to personalize your outreach and offer value to them. Show them how linking to your content can benefit their audience and provide value to their website.
Can I buy links to improve my SEO?
No, buying links to improve your SEO is considered a black hat SEO tactic and can result in penalties from search engines. It's important to focus on building high-quality, organic links to your site.